Our Topic Engagement Service was named a 2021 SIIA CODiE Award finalist in the Best Artificial Intelligence-Enabled Content Solution category. Finalists represent the best products, technologies, and services in software, information and business technology.

The Best Artificial Intelligence-Enabled Content Solution category recognizes the product, tool, or solution that leverages artificial intelligence, machine and deep learning algorithms to enhance their product features, and provide users with a more intelligent, automated, scalable solution.

Acknowledged as the premier awards programme for the software and information industries for over 35 years, the SIIA CODiE Awards are produced by the Software & Information Industry Association (SIIA), the principal trade association for the software, education, media and digital content industries. Topic Engagement Service was honoured as one of 153 finalists across the 43 business technology categories, including two categories in response to COVID-19.

“The 2021 CODiE Award finalists continued to innovate, pivot and grow to develop truly remarkable products throughout an historically challenging year. These finalists maintain the vital legacy of the CODIEs in spotlighting the best and most impactful apps, services and products serving the business tech market. Congratulations to this year’s finalists on this well deserved recognition,” said Jeff Joseph, SIIA President. 

About Topic Engagement Service

Topic engagement is a service that shows what the leading topics from disparate sources of news articles for the day are according to the readers’ interactions with them so that our clients can quickly decide whether to invest additional time and resources in a given topic. Document collection is clustered into groups with a similar topic which is described by a set of keywords. Each document is annotated with a quantity of Facebook comments, shares and reactions (engagement), so that engagement can be easily assigned to a particular topic. Topic modeling, a key part of the whole analysis, is based on a statistical approach and is language-agnostic.

Topic engagement is a powerful tool showing what news topics readers and social media users engage with the most and just how they do so. This service can be employed by editorial teams to decide which rapidly trending topics to allocate additional resources to; measure impact and reactions in near real-time by following direct interactions and social media footprint; analyze topic popularity with certain outlets and authors or even locations; and, if coupled with sentiment analysis, even survey public opinion.

Brands and agencies can take advantage of such insights into organically-forming and engaging topics as part of their communication strategy; they can also track the engagement footprint for specific articles, companies, or opinion leaders on a granular level.

Emerging industry topics that gain traction can be pinpointed early on by engagement tracking and help companies, as well as specialised media outlets, plan communications and resources.

We are offering a new approach to the application of media consumption data with a focus on measuring interaction with ongoing news topics, social and political leaders, and industry players, combined with attitude analysis to give insight into the actions shaping the online mediascape and understanding the reactions to it.

What makes this technology’s potential so great is the way it allows data to be viewed from multiple perspectives which, in turn, helps one draw better, more informed conclusions.

This tool is interesting not only for publishers, but also for Media Monitoring & Analyses service providers. With this technology, companies can give their clients the opportunity to track what is written on or said about a topic. With this tool, you can provide data about user engagement with a given topic, and this metric would be quite real, not abstract, especially when it comes to traditional media.

Here are some of the judges’ comments about A Data Pro’s Topic Engagement Service

“A Data Pro is very innovative in its approach to address the engagement measurement challenges in social media. The tool serves as an important bridge between the topics and engagement of the topic in providing superfluous feedback to the content creators.”

“Their use of the ‘topic management technology’ gives the companies to deploy a powerful methodology to engage with users in a constantly changing and fluid social media. This forms a solid platform on which they can build a portfolio of engagement solutions.”

“A Data Pro provides a well thought out platform for news content curation. The end to end design principles employed by A Data Pro are well thought out, their system is well designed and the focus is on ease of use.”

“Good infrastructure and tools built that are scalable. Great visualization snippets that simply for the data gathering aspect to a consumer. Easy searchability of information and overall database management.”


The SIIA CODiE Awards are the industry’s only peer-recognised awards programme. Business technology leaders, including senior executives, analysts, media, consultants and investors, evaluate assigned products during the first-round review. Their scores, which account for 80% of the participants’ overall score, determine the SIIA CODiE Award finalists.. SIIA members then vote on the finalist products and the scores from both rounds are tabulated to select the winners. In light of the COVID-19 pandemic, the Business Technology category winners will be announced during an online winner announcement celebration 22 June 2021.

Details about each finalist in the Best Artificial Intelligence-Enabled Content Solution category are listed here.

The SIIA CODiE Awards are the only peer-reviewed programme to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognised for achieving excellence.  For more information, visit siia.net/CODiE.

Software and Information Industry Association (SIIA)

SIIA is the only professional organisation connecting more than 700 data, financial information, education technology, specialised content and publishing, and health technology companies. Our diverse members manage the global financial markets, develop software that solves today’s challenges through technology, provide critical information that helps inform global businesses, both large and small, and innovate for better healthcare and personal wellness outcomes.