One more trophy made it to our awards shelf, and this time from the 2023 AMEC Awards! We are happy to share that we won bronze in the “Best use of social media measurement” category! This award recognises entries which demonstrate best practices in measurement of social media for a campaign or ongoing activities and focuses on the execution and results of the social evaluation element rather than traditional mainstream media.

A Data Pro CEO Ilia Krastev and CCO Slavyana Krushovenska were in London last night where our CEO had the privilege to present another industry peer with their award. Our teams have worked tirelessly to deliver timely and actionable insights, empowering our clients to make strategic, data-driven decisions that propel their business goals forward. We are so happy that their hard work was recognised by the discerning AMEC Measurement and Evaluation judging panel.

About the AMEC Awards

The AMEC Awards, hosted by the International Association for Measurement and Evaluation of Communication (AMEC), are dedicated to recognising excellence in communication measurement and evaluation. These awards celebrate organisations, agencies, and individuals who demonstrate outstanding achievement in demonstrating the value of communication and PR campaigns through effective measurement practices.

Case Study Overview

A Data Pro has been delivering a wide range of monitoring and analysis services to our client covering the entire MENA region. Our team devised a methodology and created effective multi-market reports with actionable recommendations that helped our client develop their presence in their sphere.

We tracked all client-related mentions, combining acquired data with our analysis, and provided information in a straightforward way through weekly, monthly and yearly reports. Our team also conducted manual checks on top of the use of automated tools. We were in constant communication with client representatives to keep them up to date with any developments.

Outcomes

The end client effectively adapted their work and grew their social media presence over the course of a year, managing to attract a wide audience from the entire region. This has allowed them to spread their message, promote themselves and engage with their core user base.

Impact

Our actionable insights enabled our client to: 

  • increase their Instagram following by over 430%;
  • Increase their Twitter following by 80%;
  • reach over 120 million people through their activities, with the response being overwhelmingly positive, and negligible negativity.

About A Data Pro

With over 25 years on the market, a team of 500+ employees with 50+ languages, and expertise spanning all major industries across more than 80 jurisdictions, the company is a trusted partner to data and content aggregators, financial and risk & compliance сonsultants, and PR agencies internationally.

A Data Pro is a media intelligence provider that offers comprehensive media monitoring services. We ensure that our clients receive tailored briefs and reports based on their specific requirements. By leveraging our knowledge of local markets and proficiency in different languages, A Data Pro can capture and analyze relevant conversations across various mediums, including traditional and social media.

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