The seven guidelines established by the public relations industry for measuring the efficacy of PR campaigns, known as the Barcelona Principles, are the focus of this podcast episode of Online PR Training:

“There’s too much confusion on the market,” says Richard Bagnall, a board director of the International Association for Measurement and Evaluation of Communication (AMEC).

Check out his views on how to make measurements more insightful.

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May 23, 2023

Why Media Intelligence is Key in the Pharma Industry

The pharmaceutical sector is an information-intensive, data-driven industry that needs accurate and up-to-date insights, whether it’s trying to understand the effects ...
A Data Pro, Media Intelligence, Pharma Industry
April 18, 2023

Using Media Monitoring to Understand Social Changes and Fight Hate Speech

Media monitoring is an important tool in this reputation-driven world. It’s something that can be utilised by influencers as part of a reputation management strategy, ...
A Data Pro, Hate speech, Media monitoring, Social changes
April 12, 2023

Trends and Expectations for ESG Compliance in 2023 and Beyond

Environmental, Social and Governance (ESG) compliance is near the top of many organisations’ priorities in 2023, and it will become even more important in the coming ...
2023, A Data Pro, ESG, trends