The seven guidelines established by the public relations industry for measuring the efficacy of PR campaigns, known as the Barcelona Principles, are the focus of this podcast episode of Online PR Training:

“There’s too much confusion on the market,” says Richard Bagnall, a board director of the International Association for Measurement and Evaluation of Communication (AMEC).

Check out his views on how to make measurements more insightful.

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March 24, 2023

The Importance of High-Quality Training Data for Building Machine Learning and Deep Learning Models

AI models are only as good as the data they're trained on. Both machine learning and deep learning models are designed to make decisions based on past examples, but can ...
A Data Pro, Deep Learning, Machine Learning, Media monitoring, Models, Training Data
March 9, 2023

How to Conduct a Competitor Analysis in 5 Easy Steps Through Media Monitoring

Do you want to outperform your competition? Competitor analysis is a great way to check how your brand stacks up against anyone else offering similar services, and can ...
A Data Pro, Competitor Analysis, Media monitoring
February 23, 2023

ChatGPT brand perception: A welcomed innovation or a threat?

If you have been on the internet in the past four months, you couldn’t have missed the name ChatGPT. Designed by OpenAI and launched to the public in November 2022, ...
A Data Pro, ChatGPT, innovation, Media monitoring, threat