How can Media Intelligence help you identify and assess risks ahead and/or during a crisis?

This March, A Data Pro’s Communication Expert Dilek Asanoska, Training Specialist Todor Kiriakov, and Account Manager Philip Manev, delivered an interactive training session to communication teams of EU delegations in the MENA region, in Amman, Jordan, on the topic: “Crisis Communication: Harnessing the Power of Media Intelligence”, where they focused on ways you can use data to inform your strategic decisions during turbulent times.

The training focused on different types of strategies for proactive risk assessment, and how data can be used at every stage of the crisis management process. We presented two types of crisis communication timelines – one navigated without data and one with data – and demonstrated how having a comprehensive media intelligence strategy in place can help you:

Crisis Communication training in Amman, Jordan by A Data Pro

🔍 Analyse content in various languages and understand cultural nuances

📰 Follow political events and economic developments

🌐 Understand the cross-border nature of crisis communication

👥 Identify stakeholders, trends, and patterns in audience behaviour

📋 Conduct pre-crisis preparations 

🚨 Inform your response once a crisis emerges

📊 Provide insights into the effectiveness of your communication efforts, etc.

The presentation also covered the role of Media Listening Tools (MLTs) in crisis situations and how, with consistent monitoring, A Data Pro helps clients develop a sense of what “normal” means for their organisation by comparing calm periods with turbulent ones. We also touched upon the different types of KPIs (Key Performance Indicators) offered by MLTs that help communicators assess the progress of a crisis situation as well as query creation. Queries are like living organisms – with time they change, develop, and grow to include or exclude new happenings which is why it is important to maintain them.

A Data Pro’s experts also shared tips on how to draft a crisis communication plan and define roles and responsibilities ahead of time to ensure readiness for any potential challenges.

About A Data Pro

With over 25 years on the market, a team of 500+ employees with 50+ languages, and expertise spanning all major industries across more than 80 jurisdictions, the company is a trusted partner to data and content aggregators, financial and risk & compliance сonsultants, and PR agencies internationally.

A Data Pro is a media intelligence provider that offers comprehensive media intelligence services. We ensure that our clients receive tailored briefs and reports based on their specific requirements. By leveraging our knowledge of local markets and proficiency in different languages, A Data Pro can capture and analyze relevant conversations across various mediums, including traditional and social media.

Curious to Know How Media Intelligence Can Help You During a Crisis? Contact us!