A Data Pro’s Business Development team is always on the lookout for new and exciting challenges that showcase the company’s capabilities. For that reason, we never miss to participate in various local, regional and pan-European CFBs, CFTs and ITTs.

Without further ado, we’re proud to announce that A Data Pro’s Perceptica team will provide media monitoring and analytics services to the European Institute for Gender Equality (EIGE). Perceptica will apply its expertise in media monitoring and analysis to help EIGE perform its communication and media related activities, as set out in the Institute’s Knowledge Management and Communication Strategy 2016-2018. The prestigious four-year framework contract, starting in 2017 will be focussed on monitoring EIGE’s media activities.

The duo working on the tender – Rayna Grigorova, Business Development Expert and Georgi Auad, Director Perceptica – couldn’t hide their excitement when the official response beginning with “We are pleased to inform you…” came.

Rayna explained that in general European Institutions are among the most demanding clients and the contract awarded to A Data Pro by EIGE is a significant achievement, considering the fierce competition everyone is facing when participating in public procurement procedures.

“I believe two factors among others led to A Data Pro winning this contract. First, the abundant reserve of knowledge and expertise in the field of Media monitoring and analysis, generated throughout the years while working for both business and institutional clients. And second – the personal interest of the Perceptica team in gender equality and discrimination issues.

What and who are Perceptica? “We are part of A Data Pro and its long tradition in media analysis projects for some of the biggest names in the sector. As such, we go toe to toe with reputable companies across Europe – not just in terms of pricing but also with the outstanding quality of our reports.

We aim at promoting a modern and unique team culture with a high level of personal independence, flexible working hours and, most importantly, clear expectations. In order to remain on the cutting edge of the industry, we place a premium on internal education and knowledge sharing, which helps us reach the next level in our evolution as a brand,” Georgi points out.

Stay tuned for more news about EIGE’s project…