Yesterday the International Association for Measurement and Evaluation of Communication (AMEC) launched the revised version of the 2010 Barcelona Principles. As a proud member, we happily support the updated PR measurement system.

Here’s a snapshot of the key changes we find useful:

      1. Barcelona Principles 2.0 goes beyond the PR sector and outlines applications for communications measurement overall.
      2. The revised Principles include greater attention to the role of qualitative methods alongside quantitative methods.
      3. The Barcelona Principles of 2015 also acknowledge the realities of working in an increasingly integrated field.

For more information on how the seven guidelines get more actionable, head here.

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October 2, 2023

Beyond the Lab: How Media Monitoring Enhances Pharma Adverse Event Surveillance

Every medication that finds its way to the pharmacy shelves does so only after rigorous research, stringent testing, and exhaustive scrutiny by regulatory bodies. But adverse events can still happen. Find out how to promptly identify them!
A Data Pro, Adverse Events, Media monitoring, Pharma Adverse
September 25, 2023

Rebranding with Media Intelligence: Unlock Opportunities for Success

Rebranding can breathe new life into stagnant brands, rekindle consumer trust, and open doors to untapped opportunities. But to successfully rebrand, you will need to have proper insight into your current standing.
A Data Pro, Media Intelligence, Media monitoring, rebranding
September 18, 2023

PEP Risk Categorisation: Differentiating between High, Medium, and Low-Risk Entities

Being politically exposed does not make someone a criminal, nor does it imply that they are involved in illegal activities. But they do pose a bigger risk than the regular individual.
A Data Pro, AML, KYC, PEP, risk and compliance