Yesterday the International Association for Measurement and Evaluation of Communication (AMEC) launched the revised version of the 2010 Barcelona Principles. As a proud member, we happily support the updated PR measurement system.

Here’s a snapshot of the key changes we find useful:

      1. Barcelona Principles 2.0 goes beyond the PR sector and outlines applications for communications measurement overall.
      2. The revised Principles include greater attention to the role of qualitative methods alongside quantitative methods.
      3. The Barcelona Principles of 2015 also acknowledge the realities of working in an increasingly integrated field.

For more information on how the seven guidelines get more actionable, head here.