November 13, 2023
Choosing Context Over Cookies: A Multilingual Approach to Contextual Targeting
Contextual advertising is rising in popularity on a global scale. Learn how implementing a multilingual approach to your business can maximise your contextual targeting efforts.
A Data Pro, Context, Cookies, Media Intelligence, Media monitoring, Targeting
November 3, 2023
From Global Communications, Measurement and Web Data Extraction, A Data Pro Covers it All!
In October, A Data Pro’s professionals popped up in different parts of Europe and Asia where they fostered international connections and explored new opportunities for collaboration and knowledge exchange.
A Data Pro, International Conferences, Media Intelligence, Team
October 30, 2023
From Crisis to Control: 6 Ways Media Intelligence Impacts FMCG Recall Response
If not handled properly, product recalls in the FMCG sector can break consumer confidence. Learn how media intelligence can help you avoid or navigate a FMCG recall crisis.
A Data Pro, crisis management, Fast Moving Consumer Goods, FMCG, Media Intelligence
October 23, 2023
Global Fintech Rivalry: Gain a Competitive Advantage with Media Intelligence
Learn how media intelligence can help fintech companies make informed decisions, track industry trends, and respond swiftly to market shifts, ultimately securing their position at the forefront of financial technology innovation.
A Data Pro, Fintech, Media Intelligence, Media monitoring
October 9, 2023
Maximise Your Black Friday Profits with Media Intelligence
Planning your Black Friday marketing strategy? The difference between soaring profits and missed opportunities often hinges on the ability to harness the power of media intelligence.
A Data Pro, Black Friday, Media Intelligence, Media monitoring, Profits
September 25, 2023
Rebranding with Media Intelligence: Unlock Opportunities for Success
Rebranding can breathe new life into stagnant brands, rekindle consumer trust, and open doors to untapped opportunities. But to successfully rebrand, you will need to have proper insight into your current standing.
A Data Pro, Media Intelligence, Media monitoring, rebranding
September 4, 2023
Crafting an Effective Media Monitoring Report for Your C-Suite
Staying informed and responsive to shifting market dynamics is paramount for effective decision-making at the highest levels of an organisation.
A Data Pro, C-Suite, Machine Learning, Media Intelligence
August 28, 2023
From Manual to Automated: Optimising Adverse Media Screening
Discover how automated adverse media screening can revolutionise your risk management strategy. Say goodbye to manual efforts and hello to enhanced accuracy and compliance.
A Data Pro, Media Intelligence, Media monitoring, Media screening
August 15, 2023
Navigating Cancel Culture: Safeguard Your Reputation and Master Crisis Management with Media Intelligence
When people are unhappy with a product, service, or company, they have more power than ever to voice their opinions online. But what happens when that opinion is shared with an audience so large that it can cause real damage to your reputation or brand?
A Data Pro, crisis management, Media Intelligence, Media monitoring
July 20, 2023
How Media Intelligence Has Shaped the Digital Age?
Media intelligence has existed since the dawn of big business, but it has become even more relevant in the digital age as it influences many of the things that you take for granted as a consumer and a business owner.
A Data Pro, Digital Age, Media Intelligence, Media monitoring
July 7, 2023
Unique Approaches to Social Media Intelligence on Instagram, Facebook, and Twitter
Every marketer wants to be a fly on the wall. They want to know what people are saying about their companies, why they are saying those things, and what changes they ...
A Data Pro, Facebook, Instagram, Media Intelligence, Media monitoring, Twitter, Unique Approaches
June 1, 2023
How Can Media Intelligence Be Used to Build a Personal Brand?
Media intelligence is the act of monitoring the media to see what’s being said about a specific brand, product, or individual. In the old days, it consisted of ...
A Data Pro, Media Intelligence, Media monitoring, Personal Brand