Blog

Contextual advertising is rising in popularity on a global scale. Learn how implementing a multilingual approach to your business can maximise your contextual targeting efforts.

In October, A Data Pro’s professionals popped up in different parts of Europe and Asia where they fostered international connections and explored new opportunities for collaboration and knowledge exchange.

If not handled properly, product recalls in the FMCG sector can break consumer confidence. Learn how media intelligence can help you avoid or navigate a FMCG recall crisis.

Learn how media intelligence can help fintech companies make informed decisions, track industry trends, and respond swiftly to market shifts, ultimately securing their position at the forefront of financial technology innovation.

Planning your Black Friday marketing strategy? The difference between soaring profits and missed opportunities often hinges on the ability to harness the power of media intelligence.

Rebranding can breathe new life into stagnant brands, rekindle consumer trust, and open doors to untapped opportunities. But to successfully rebrand, you will need to have proper insight into your current standing.

Staying informed and responsive to shifting market dynamics is paramount for effective decision-making at the highest levels of an organisation.

Discover how automated adverse media screening can revolutionise your risk management strategy. Say goodbye to manual efforts and hello to enhanced accuracy and compliance.

When people are unhappy with a product, service, or company, they have more power than ever to voice their opinions online. But what happens when that opinion is shared with an audience so large that it can cause real damage to your reputation or brand?

Media intelligence has existed since the dawn of big business, but it has become even more relevant in the digital age as it influences many of the things that you take for granted as a consumer and a business owner.

Every marketer wants to be a fly on the wall. They want to know what people are saying about their companies, why they are saying those things, and what changes they ...

Media intelligence is the act of monitoring the media to see what’s being said about a specific brand, product, or individual. In the old days, it consisted of ...