October 2, 2023
Beyond the Lab: How Media Monitoring Enhances Pharma Adverse Event Surveillance
Every medication that finds its way to the pharmacy shelves does so only after rigorous research, stringent testing, and exhaustive scrutiny by regulatory bodies. But adverse events can still happen. Find out how to promptly identify them!
A Data Pro, Adverse Events, Media monitoring, Pharma Adverse
September 25, 2023
Rebranding with Media Intelligence: Unlock Opportunities for Success
Rebranding can breathe new life into stagnant brands, rekindle consumer trust, and open doors to untapped opportunities. But to successfully rebrand, you will need to have proper insight into your current standing.
A Data Pro, Media Intelligence, Media monitoring, rebranding
August 28, 2023
From Manual to Automated: Optimising Adverse Media Screening
Discover how automated adverse media screening can revolutionise your risk management strategy. Say goodbye to manual efforts and hello to enhanced accuracy and compliance.
A Data Pro, Media Intelligence, Media monitoring, Media screening
August 15, 2023
Navigating Cancel Culture: Safeguard Your Reputation and Master Crisis Management with Media Intelligence
When people are unhappy with a product, service, or company, they have more power than ever to voice their opinions online. But what happens when that opinion is shared with an audience so large that it can cause real damage to your reputation or brand?
A Data Pro, crisis management, Media Intelligence, Media monitoring
July 20, 2023
How Media Intelligence Has Shaped the Digital Age?
Media intelligence has existed since the dawn of big business, but it has become even more relevant in the digital age as it influences many of the things that you take for granted as a consumer and a business owner.
A Data Pro, Digital Age, Media Intelligence, Media monitoring
July 7, 2023
Unique Approaches to Social Media Intelligence on Instagram, Facebook, and Twitter
Every marketer wants to be a fly on the wall. They want to know what people are saying about their companies, why they are saying those things, and what changes they ...
A Data Pro, Facebook, Instagram, Media Intelligence, Media monitoring, Twitter, Unique Approaches
June 28, 2023
What is Adverse Media Screening?
Adverse media screening is a key component of any due diligence process and one that you may have encountered if your business is subject to anti-money laundering (AML) ...
A Data Pro, Media monitoring, Media screening
June 7, 2023
What Can Happen When Brand Reputation Isn’t Monitored and Controlled?
Reputation is everything in the business world, and that has never been more apparent. We’re living in an age where a single misguided tweet or commercial can incite ...
A Data Pro, Brand, Brand Monitoring, Brand reputation, Media monitoring
June 1, 2023
How Can Media Intelligence Be Used to Build a Personal Brand?
Media intelligence is the act of monitoring the media to see what’s being said about a specific brand, product, or individual. In the old days, it consisted of ...
A Data Pro, Media Intelligence, Media monitoring, Personal Brand
April 18, 2023
Using Media Monitoring to Understand Social Changes and Fight Hate Speech
Media monitoring is an important tool in this reputation-driven world. It’s something that can be utilised by influencers as part of a reputation management strategy, ...
A Data Pro, Hate speech, Media monitoring, Social changes
March 24, 2023
The Importance of High-Quality Training Data for Building Machine Learning and Deep Learning Models
AI models are only as good as the data they're trained on. Both machine learning and deep learning models are designed to make decisions based on past examples, but can ...
A Data Pro, Deep Learning, Machine Learning, Media monitoring, Models, Training Data
March 9, 2023
How to Conduct a Competitor Analysis in 5 Easy Steps Through Media Monitoring
Do you want to outperform your competition? Competitor analysis is a great way to check how your brand stacks up against anyone else offering similar services, and can ...
A Data Pro, Competitor Analysis, Media monitoring