March 24, 2023
The Importance of High-Quality Training Data for Building Machine Learning and Deep Learning Models
AI models are only as good as the data they're trained on. Both machine learning and deep learning models are designed to make decisions based on past examples, but can ...
A Data Pro, Deep Learning, Machine Learning, Media monitoring, Models, Training Data
March 9, 2023
How to Conduct a Competitor Analysis in 5 Easy Steps Through Media Monitoring
Do you want to outperform your competition? Competitor analysis is a great way to check how your brand stacks up against anyone else offering similar services, and can ...
A Data Pro, Competitor Analysis, Media monitoring
February 23, 2023
ChatGPT brand perception: A welcomed innovation or a threat?
If you have been on the internet in the past four months, you couldn’t have missed the name ChatGPT. Designed by OpenAI and launched to the public in November 2022, ...
A Data Pro, ChatGPT, innovation, Media monitoring, threat
February 17, 2023
What You Didn’t Know You Could Use Media Intelligence For?
Media intelligence is the practice of collecting, analysing, and utilising information from various media sources to inform decision-making. Businesses, governments, ...
A Data Pro, Media Intelligence, Media monitoring
February 14, 2023
How Communication Measurement Makes You A Better Marketer & PR
In today’s fast-paced and competitive business environment, effective communication is crucial for success in both marketing and PR. By leveraging the power of ...
A Data Pro, Marketer, Measurement, Media monitoring, PR
September 8, 2022
4 Ways Climate Change Impacts Your Business & How Media Monitoring Can Help
With temperatures rising to unprecedented levels in 2022, heatwaves and climate change became a hot topic on traditional and social media. People in the UK were ...
A Data Pro, business, Climate Change Impacts, Media monitoring
August 31, 2022
Sentiment Analysis: The Secret Spice to Social & Media Listening
With the rise of social media, it’s more important than ever to monitor how people feel about your brand. Negative comments, especially waves of negative comments, can ...
A Data Pro, Media Listening, Media monitoring, Sentiment analysis
August 23, 2022
What brands can learn from the abortion laws’ impact on corporate America
The overturning of Roe v. Wade - a 1973 landmark decision by the US Supreme court that granted the right to have an abortion - created a huge ripple effect in the media, ...
A Data Pro, abortion laws, brands, corporate America, Media monitoring
August 23, 2022
How To Use Conversation Analysis To Improve Your (Social) Media Listening Efforts
Millions (if not billions) of comments, posts, tweets, etc. are published online every day. Companies around the world make use of the data, collected from monitoring ...
A Data Pro, Conversation Analysis, Media Listening, Media monitoring
July 29, 2022
Uncover and verify trends with media and social analytics
Analysing trends is the key to a successful marketing strategy. Gathering market data for analysis is no longer the problem; it is readily available. The challenge is ...
A Data Pro, Media monitoring, Social analytics, trends
July 28, 2022
How to better understand your customers’ behaviour?
The rapid digitalisation of our everyday lives heavily influenced customer behaviour. Nowadays, every review, every complaint, and every conversation about a product, ...
A Data Pro, analysts, Customers' behaviour, Media monitoring
July 26, 2022
Why is it important to monitor your brand’s health and how can you do it?
Brands go through ups and downs during their lifetime. Monitoring your brand’s health helps you maintain the ups and minimise the downs by identifying areas of your ...
A Data Pro, brand awareness, brand's health, Media monitoring