Blog

AI models are only as good as the data they're trained on. Both machine learning and deep learning models are designed to make decisions based on past examples, but can ...

Do you want to outperform your competition? Competitor analysis is a great way to check how your brand stacks up against anyone else offering similar services, and can ...

If you have been on the internet in the past four months, you couldn’t have missed the name ChatGPT. Designed by OpenAI and launched to the public in November 2022, ...

Media intelligence is the practice of collecting, analysing, and utilising information from various media sources to inform decision-making. Businesses, governments, ...

In today’s fast-paced and competitive business environment, effective communication is crucial for success in both marketing and PR. By leveraging the power of ...

With temperatures rising to unprecedented levels in 2022, heatwaves and climate change became a hot topic on traditional and social media. People in the UK were ...

With the rise of social media, it’s more important than ever to monitor how people feel about your brand. Negative comments, especially waves of negative comments, can ...

The overturning of Roe v. Wade - a 1973 landmark decision by the US Supreme court that granted the right to have an abortion - created a huge ripple effect in the media, ...

Millions (if not billions) of comments, posts, tweets, etc. are published online every day. Companies around the world make use of the data, collected from monitoring ...

Analysing trends is the key to a successful marketing strategy. Gathering market data for analysis is no longer the problem; it is readily available. The challenge is ...

The rapid digitalisation of our everyday lives heavily influenced customer behaviour. Nowadays, every review, every complaint, and every conversation about a product, ...

Brands go through ups and downs during their lifetime. Monitoring your brand’s health helps you maintain the ups and minimise the downs by identifying areas of your ...