L’Arc de Triomphe, Wrapped was a temporary artwork by Christo and Jean-Claude displayed in 2021. The art installation came to life sixty years after the first plan for the monument. Twenty-five thousand square meters of silvery fabric and 3 thousand meters of red rope were all wrapped around the historic building, resulting in an abstract art piece. With a vision as impressive as that, it was no surprise that the artwork gained massive attention on social media and traditional news.
A Data Pro measured the media impact of the L’Arc de Triomphe, Wrapped via data collection, data enrichment, and reporting.
How we did it – Methodology
To analyze the media impact, we collected data in more than 30 languages to measure the volume of conversation worldwide about the famous artwork. We searched through various media sources such as social media, news, newspapers, blogs, and forums.
To do so, we compiled a custom search query to crawl and capture any mentions online about L’Arc de Triomphe, Wrapped. That resulted in more than 1.5 million documents per day, on over 130,000 websites.
Online mentions were more than 250,000. We used the query in various data analytics platforms to crawl online mentions.
How did we analyse it?
We can divide the steps of the reporting process into several stages:
- Content harvesting;
- Search-string development and optimization;
- Data cleaning;
- Drawing insights.
To analyze all the gathered data, we used our dashboard platforms. There we built custom graphs to visualize the results. After researching and gathering all the data, our data analysts reviewed it and compiled valuable insights based on the graphs.
Putting such a large volume of data into an easily digestible format helps visualize the impact of the story in media.
The results showed that mentions in social media were most prominent with 56.5% of all mentions, followed by mentions in traditional media with 26.7%.
Mentions in print media were 16.8% of all mentions. Not surprisingly, the majority of mentions came from France, but the artwork was also talked about across other major European countries and the USA. Furthermore, the event was covered by the biggest media such as the France-Presse, the New York Times, CNN, Reuters, The Washington Post, the Guardian, and The Wall Street Journal.
Measuring impact
If you’re interested in measuring your impact in media, don’t hesitate to contact us. Monitoring mentions in social and traditional media gives you helpful insights into what people are saying about your services.
If you want to see more about our analysis of the L’Arc de Triomphe, Wrapped feel free to download the PDF below.
