FIFA WORLD CUP Audience Intelligence Report 2026

When the world watches football, the conversation does not stop at the scoreline.

This FIFA World Cup Audience Intelligence Report explores how global football audiences reacted, celebrated, debated and created meaning around one of the world’s biggest sporting events.

Drawing on 22 million conversations, a reach of 6.39 billion and audience activity across 198 countries, the report reveals how World Cup narratives evolved across markets, communities and cultural contexts.

From fan rituals and national pride to post-match emotion, food, travel, lifestyle moments, celebrity speculation and unexpected viral stories, the report shows how football became a gateway to wider cultural conversation.

If you want to understand not only what happened during the FIFA World Cup 2026, but what truly moved audiences around the world, this report provides the full picture.