Contextual Targeting
Why contextual advertising?
Overcome the limitations posed by cookie-dependent strategies.
As consumer privacy regulations tighten, the practice of tracking user behaviours through cookies is facing unprecedented challenges.
Contextual advertising does not rely on individual user data. It targets the content of the page, not the personal information of the reader, allowing brands to deliver relevant ads without compromising user privacy.
HOW WE HELP
Target the right content while ensuring brand safety.
A Data Pro can help you build and maintain taxonomies for contextual targeting of online audiences, enabling your marketing team to place advertisements on relevant webpages.
These taxonomies consist of segments covering various topics and sentiments, built in your desired languages. Each segment is a curated cluster of words and phrases on specific topics.
Once completed, segments can target specific online content, matching desired material or filtering out unsuitable or unsafe content to ensure your ads appear on appropriate pages.
Expand Your Reach with Multilingual and Culturally Relevant Segments
50+ Languages
Our coverage spans over 50 languages, supported by a global team of experts who not only speak these languages but also possess deep cultural insights.
This cultural knowledge ensures that the segments we create are highly relevant and effective for your target audiences.
24/7 Monitoring
Our experts continuously update these segments to stay aligned with global trends and happenings, ensuring your advertising strategies remain current and impactful.
What we do
Our Solutions
Our international team of analysts conducts thorough analysis and research of a topic of your choice, and collects key terms and phrases to yield the most accurate results. The segment is then tested extensively to ensure that your ads will land on the right webpages.
We can localise individual segments or entire taxonomies for another language-speaking market, with all the specifics of that language like dialects, slang, and trends being preserved.
Our localisation process is based on research conducted by analysts who possess the linguistic and cultural knowledge needed to identify essential keywords and determine which topics are relevant or non-existent in the target languages.
Depending on the topic, new global developments and events can significantly impact the performance of your segments. If your segment includes dynamic vocabulary, such as names of people or events, our team promptly updates them by integrating relevant keywords and removing outdated ones.
Moreover, languages evolve continuously with online users contributing to the lexicon, introducing fresh slang, terminology, and cultural nuances. We maintain segments in all your target languages to ensure they remain current and effective.
Protect your brand’s reputation by ensuring your ads do not appear on harmful sites or alongside disinformation campaigns. We build custom segments that safeguard your brand by targeting unwanted content and disinformation.
Our team can test your segments’ coverage daily, ensuring your ads are placed in safe environments. If your platform supports it, we can assess the reach of your segments by collecting relevant webpage links, allowing you to stay ahead of potential risks and maintain the integrity of your advertising campaigns.
We offer on-demand segments tailored to your specific needs, ensuring you can respond swiftly to new developments or crisis situations.
Whether you need to cover a new topic or avoid content related to a particular issue, our team can build custom segments on request. This flexibility allows you to target or exclude content effectively, keeping your campaigns relevant and sensitive to current events.
Contextual Targeting
