Media Analysis, Indexing, and Tagging
What we do
The right stories from all sources
We offer query building services customised to capture the most relevant stories from your selected sources including traditional media, social media, hybrid, and broadcast.
Our team conducts relevance review on the ingested content based on a preset number of criteria designed to meet your requirements.
Our solutions include:
Taxonomy Building and Maintenance
Maintenance, Filtering and Selecting of Relevant Content
Source Evaluation and Catalogue Maintenance
Search-String (Query) Building
Keyword Creation
Source Licensing
Simple and complex indexing in over 50 languages
Cultural context matters. With our expert knowledge of local markets, we can help you build and adapt complex queries in over 50 languages to ensure that we capture all relevant conversations.
Our indexing team not only tags content based on various methodologies—such as mention types, length, spokespeople, thought leadership, key messages, article focus, sentiment, and product/brand values—but also focuses on cleaning your data feeds and selecting only the most relevant stories to provide you with the highest quality insights.
Expert guidance every step of the way
Benefit from our team’s unparalleled expertise and insight, honed through media analysis and content coding for industry giants.
From the initial stages to project completion, we can provide you with expert guidance, ensuring every aspect of your media analysis project is tailored to your needs.
We advise on additional metrics crucial to your objectives and build a custom project taxonomy from scratch, focusing on what matters most to your business.
Detect propaganda techniques in both written and visual content
Our media analysis and indexing solutions include detection of propaganda techniques across both traditional and social media platforms.
We specialise in identifying subtle and overt propaganda strategies in both written and visual content such as images and memes.
Our team of disinformation experts develops methodologies that include tagging and indexing content with the detected propaganda techniques, preparing it for further analysis. This approach allows you to gain a deeper understanding of how propaganda influences media and public perception, enabling you to respond effectively and safeguard your brand.
Media Analysis, Indexing, and Tagging
