Мedia intelligence reports

Stay informed on what the media are saying about your organisation and the most important happenings in your industry. We monitor and analyse your media presence, provide you with the gist of media conversations, and help you assess the effectiveness of your communication strategies.

HOW WE HELP

Targeted and goal-driven reporting with Media intelligence reports

Your goals and KPIs determine the metrics that will be used in our reporting and the media channels we will monitor and analyse – traditional, broadcast, online, and/or social. Our media intelligence reports are build upon our capabilities in content harvesting, search-string building and optimization, data cleaning, coding, and insight generation.

Bespoke reports that deliver profound insights

Our media intelligence reports are comprehensive, customizable, and move beyond simple monitoring and data reporting.

Tracking social KPIs

Track social KPIs and run successful social media strategies. Social KPIs are indicators of social media performance and include metrics for reach (follower count, impressions, post reach, share of voice) and engagement (clicks, likes, shares, comments, mentions, and profiles visits).

Campaign reporting/success measurement

Make a distinction between effective and ineffective communication strategies. Measure performance, track where your sales come from, and determine any areas for improvement. We will monitor your ongoing campaigns and present the information in an easy-to-digest way.

Crisis management

Make quick and data-driven decisions with our crisis management reports. Our timely delivery can help your PR team address any potential problems, minimize existing threats, and respond appropriately to emerging issues during a crisis.

Influencers and stakeholders’ identification

Communicate effectively. Send the right messages to your target audiences by identifying key voices that can influence opinions about your organization.

Conversation analysis

Stay on top of online conversations on social media threads, comments, blogs, review websites, customer support emails, and call centre transcripts. Get insights from consumers and use them for business strategies. We can help you:

– Identify spikes in conversations about your brand
– Determine the reason behind negative customer feedback
– Understand the online language and improve communication

Reputation analysis

Search results matter. Online, word of mouth encompasses each article, blog post, and social media mention of your company’s name. Protect your reputation and influence public opinion by tracking key metrics that help you predict reputational challenges and build effective PR and marketing campaigns.

Risk assessment analysis

Organizations can face hidden risks on multiple fronts such as liability, investments, or cybersecurity. We can provide you with a timely risk assessment analysis to help your PR team manage and minimize potential damages.

Audience profiling, segmentation, and journey mapping

Get to know your audience. We offer audience profiling and audience segmentation to help you increase sales and revenue by personalizing your campaigns. Through journey mapping, we illustrate customer needs and their journey with your organisation visually.

Share of Voice analysis

Measure how popular your brand is online. Gain deeper consumer insights and understand how your brand performs in comparison to your direct competitors.

Sentiment analysis

Discover how people feel about your brand. We combine natural language processing (NLP), machine learning, and human intelligence to determine sentiment and help you improve your image. Monitor negative comments and take appropriate action.