Мedia intelligence reports

Track social KPIs and run successful social media strategies. Social KPIs are indicators of social media performance and include metrics for reach (follower count, impressions, post reach, share of voice) and engagement (clicks, likes, shares, comments, mentions, and profiles visits).

Make a distinction between effective and ineffective communication strategies. Measure performance, track where your sales come from, and determine any areas for improvement. We will monitor your ongoing campaigns and present the information in an easy-to-digest way.

Make quick and data-driven decisions with our crisis management reports. Our timely delivery can help your PR team address any potential problems, minimize existing threats, and respond appropriately to emerging issues during a crisis.

Communicate effectively. Send the right messages to your target audiences by identifying key voices that can influence opinions about your organization.

Stay on top of online conversations on social media threads, comments, blogs, review websites, customer support emails, and call centre transcripts. Get insights from consumers and use them for business strategies. We can help you:

– Identify spikes in conversations about your brand
– Determine the reason behind negative customer feedback
– Understand the online language and improve communication

Search results matter. Online, word of mouth encompasses each article, blog post, and social media mention of your company’s name. Protect your reputation and influence public opinion by tracking key metrics that help you predict reputational challenges and build effective PR and marketing campaigns.

Organizations can face hidden risks on multiple fronts such as liability, investments, or cybersecurity. We can provide you with a timely risk assessment analysis to help your PR team manage and minimize potential damages.

Get to know your audience. We offer audience profiling and audience segmentation to help you increase sales and revenue by personalizing your campaigns. Through journey mapping, we illustrate customer needs and their journey with your organisation visually.

Measure how popular your brand is online. Gain deeper consumer insights and understand how your brand performs in comparison to your direct competitors.

Discover how people feel about your brand. We combine natural language processing (NLP), machine learning, and human intelligence to determine sentiment and help you improve your image. Monitor negative comments and take appropriate action.

Understand your audience, identify buyer personas, and develop targeted marketing strategies. Save time and money with data-based audience targeting.

А large transportation network company, used media intelligence (MI) analysis to gather insights about user preferences, market trends, and emerging transportation models. By monitoring social media platforms, and online forums, the company was able to understand customer sentiments and identify shifts in transportation patterns.

One of the trends identified through MI analysis was the increasing demand for sustainable transportation options. They noticed a rising concern among consumers regarding the environmental impact of traditional transportation methods. In response to this trend, the company expanded their service offerings to include electric vehicles (EVs) and hybrid cars, promoting cleaner and greener transportation. Moreover, they provided infrastructure support for EV charging stations in a number of locations.

By leveraging MI analysis, the company was able to stay attuned to changing consumer preferences and position itself as a provider of sustainable transportation solutions.

During the rise of cryptocurrencies, particularly Bitcoin, a global financial services company used MI analysis to extract valuable insights from news articles, social media posts, financial reports and make informed investment decisions. By analyzing media coverage and social media conversations surrounding cryptocurrencies, they identified a growing interest in and adoption of digital assets among investors.

Realizing the potential impact of cryptocurrencies on the financial landscape, the company explored various avenues to embrace this trend. They developed blockchain technology teams, invested in cryptocurrency-related startups, and launched their own digital asset division to provide services to clients in their portfolio who were interested in cryptocurrencies.

MI analysis played a crucial role in helping the company understand the sentiment and potential risks associated with cryptocurrencies. By staying informed through media monitoring and analysis, they were able to adapt their business strategy and position themselves as leaders in the growing digital asset landscape.

A large retail corporation relies heavily on media intelligence analysis to gain insights into consumer behavior, preferences, and emerging retail trends. By monitoring different media channels, the company is able to identify patterns and stay ahead of market shifts.

One trend that they identified through MI analysis was the growing interest in sustainable and eco-friendly products among consumers. By analyzing conversations and sentiments expressed on social media, they noticed an increasing number of discussions around sustainable living and conscious consumption. Recognizing the potential business opportunity and shifting consumer preferences, the company took quick steps to incorporate sustainability into their business model. They started offering a wider range of eco-friendly products, i.e. organic food, sustainable clothing, energy-efficient appliances, etc.

By using MI analysis, the company was able to identify the trend towards sustainability and leverage it to enhance its product offerings and attract environmentally-conscious consumers.