October 18, 2018
Making the AI case for media professionals
Making the AI case for media professionals Bearing in mind the rapidly changing mediascape and abundance of data that professionals operating in the field are faced ...
A Data Pro, BIMS, BIMS 2018, content enrichment, Data aggregation, data processing, media, Media monitoring
October 29, 2021
The Past, present, and future of media monitoring
The past Contrary to popular belief, media monitoring has a long history. While it may sound like a modern service, media monitoring has been around since… well, ever ...
A Data Pro, future, innovation, Media monitoring, past, present, technology
January 18, 2022
10+ media monitoring instruments you will need in 2022
Social listening is a tool that helps companies monitor public opinion. Monitoring public opinion is an essential part of PR and marketing teams' efforts, to manage and ...
2022, ADP, Media monitoring, tools, trends
January 24, 2022
Are you ready to start a career in the knowledge-intensive industry?
A Data Pro’s HR director Milena Ilieva shares her opinion about the essence of working in the information-intensive industry. More and more businesses and ...
analysts, Digitalk, Interview, Media monitoring, services
June 24, 2022
Sailing through the Storm: Can Crisis Management Communication Save your Business?
Spoiler alert: YES. Crises don’t come with a fair warning; they hit when they’re least expected. Preparing for crises in advance is a necessity for every company ...
A Data Pro, communication crisis, crisis management, Media monitoring
July 26, 2022
Why is it important to monitor your brand’s health and how can you do it?
Brands go through ups and downs during their lifetime. Monitoring your brand’s health helps you maintain the ups and minimise the downs by identifying areas of your ...
A Data Pro, brand awareness, brand's health, Media monitoring
July 28, 2022
How to better understand your customers’ behaviour?
The rapid digitalisation of our everyday lives heavily influenced customer behaviour. Nowadays, every review, every complaint, and every conversation about a product, ...
A Data Pro, analysts, Customers' behaviour, Media monitoring
July 29, 2022
Uncover and verify trends with media and social analytics
Analysing trends is the key to a successful marketing strategy. Gathering market data for analysis is no longer the problem; it is readily available. The challenge is ...
A Data Pro, Media monitoring, Social analytics, trends
August 23, 2022
How To Use Conversation Analysis To Improve Your (Social) Media Listening Efforts
Millions (if not billions) of comments, posts, tweets, etc. are published online every day. Companies around the world make use of the data, collected from monitoring ...
A Data Pro, Conversation Analysis, Media Listening, Media monitoring
August 23, 2022
What brands can learn from the abortion laws’ impact on corporate America
The overturning of Roe v. Wade - a 1973 landmark decision by the US Supreme court that granted the right to have an abortion - created a huge ripple effect in the media, ...
A Data Pro, abortion laws, brands, corporate America, Media monitoring
August 31, 2022
Sentiment Analysis: The Secret Spice to Social & Media Listening
With the rise of social media, it’s more important than ever to monitor how people feel about your brand. Negative comments, especially waves of negative comments, can ...
A Data Pro, Media Listening, Media monitoring, Sentiment analysis
September 8, 2022
4 Ways Climate Change Impacts Your Business & How Media Monitoring Can Help
With temperatures rising to unprecedented levels in 2022, heatwaves and climate change became a hot topic on traditional and social media. People in the UK were ...
A Data Pro, business, Climate Change Impacts, Media monitoring