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A Data Pro shares with you 6 trends you need to know about PR and communication measurement in 2023. This will help you understand how your campaigns perform and whether your messages are driving behaviours that generate the results you want.

Analysing trends is the key to a successful marketing strategy. Gathering market data for analysis is no longer the problem; it is readily available. The challenge is ...

Social listening is a tool that helps companies monitor public opinion. Monitoring public opinion is an essential part of PR and marketing teams' efforts, to manage and ...