Fake news, disinformation, misinformation, propaganda, psyops, cognitive warfare, information warfare, information operations, etc. We use so many terms when we talk about the dissemination of information that is intentionally deceptive, manipulative, or designed to influence perceptions and opinions. 

This raises important questions:

🤔 : Do all of these terms refer to the same phenomenon and is there an accurate way of using them?
📊 : What are we actually tracking and analysing? 
📏 : Can we measure the spread of disinformation and its impact on audiences? 
🌍 : How can media intelligence technologies help us navigate this intricate web of deceptive information so we can craft effective communication strategies?

As part of AMEC’s Measurement Month, experts from A Data Pro and Identrics – a company that provides customised AI & NLP solutions – participated in an hour-long webinar where they offered invaluable insights on how different methodologies and technologies can be used to not only detect and understand the dynamics of deceptive information but also to proactively shape communication strategies that mitigate the influence of falsehoods and foster a more informed public discourse.

Our panelists:

Rostislav Petrov is an account manager in A Data Pro’s Media Intelligence desk. As account manager, he is seasoned in project management and tasks such as negotiations, planning and organising the overall project design, including workflow, quality systems, KPIs, trial projects, and implementation in line with clients’ requirements. He is the co-author of “Fine-Grained Analysis of Propaganda in News Articles”, an article published in the ACL Anthology of the 9th International Joint Conference on Natural Language Processing (EMNLP-IJCNLP).

Devora Kotseva is a Media Analyst and part of the Media Intelligence business line at A Data Pro. She has previously worked on IRI’s Beacon project monitoring hostile narratives about Ukraine and participated in Factcheck BG’s second fact-checking academy as a trainer. She is currently part of the winter cohort of DFRLab’s 360/Digital Sherlocks program.

Todor Kiriakov has been part of A Data Pro since 2013. After working as a Media Analyst for a few years, he joined the company’s Training Unit, where he has been designing and delivering a wide variety of training courses in the field of media intelligence. He has monitored anti-Ukrainian narratives for IRI’s Beacon project, lectured at Factcheck BG’s fact-checking academy, and participated in the second edition of the Technology Against Disinformation conference in Bulgaria.

Nesin Veli comes from a background of data transformation, automation, and public relations. As Product Manager at Identrics, he is at the intersection of AI and media intelligence. Nesin heads Identrics’ course in productizing proprietary machine learning models built upon text corpora sourced via a proprietary aggregation framework. Working with various industry players, Nesin is interested in applying AI solutions to issues such as disinformation, narrative tracking, and news editorial assistance.


Dilek Asanoska works as a communication expert at A Data Pro’s marketing department. Previous to her current role, she worked as a Senior Media Analyst coordinating international projects in the company’s Media Intelligence unit. She has experience as a social media manager, digital marketer, multilingual media analyst (with English, Korean, & Turkish), copywriter, and visual content creator.

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