How to keep your brand’s reputation intact during a crisis?

Today, a company’s reputation can be affected by practically any type of public event. These events can be the result of business-related issues as well as unforeseen circumstances out of the company’s control. To successfully navigate uncertain situations, preparation is key. To be prepared, companies need to have access to specific information about their brand positioning across different audiences, the trends in their industries, and the changes affecting the business landscape globally.

At The Way Media Intelligence Helps You Survive A Crisis – A Data Pro webinar, we covered the below topics:

👉 What is Crisis Communications?
👉 What is the role of media intelligence in Crisis Communications?
👉 What is important to measure during a crisis?
👉 Case studies discussion.

We discussed the topics and share our experience with the specialists in the sector: Dilek Asanoska (Senior analyst at A Data Pro), Jenia Gutzova (Managing director at Perceptica) and Philip Manev (Account manager | Media intelligence at A Data Pro).


Dilek Asanovska will be a speaker during our webinar. She is a multilingual Senior Analyst and Project Coordinator, who works as a part of the Social Media and Coding team at A Data Pro.

Jenia Gutzova is a high-level executive with a proven history of successful marketing and advertising projects. She has strong experience in marketing, media planning and buying, client relations, advertising and crisis management. She currently works as the managing director at Perceptica Media Intelligence Agency.


Philip Manev will be the moderator of the webinar. He has been a part of A Data Pro for nine years, starting his career path as a Junior Analyst, going through Analyst, Lead and Senior Analyst to being Account Manager of a team of over 100 people.

Register to access the recording: