If you are still reporting on outputs, you are missing what actually matters.

Most media intelligence reports are read once and forgotten. Not because the data is wrong, but because it is not useful.

If your reporting is not helping stakeholders make decisions, it is not doing its job.

Why this webinar?

Expectations around media intelligence have changed. PR and marketing teams are no longer asked to simply report. They are expected to interpret, advise, and support decision-making.

In this session, you will see how leading teams are switching their reporting to:

Make insights clearer and easier to understand across the organisation
Identify reputational risks earlier
Deliver outputs that directly support action

Built on real-world experience supporting global organisations with media intelligence and reputational risk reporting.

Three main takeaways

1. How to make your reports genuinely usable

Text-heavy reports are often overlooked or only partially read. You will see how and what type of visual reporting:

Improves clarity for executives and non-specialists
Highlights key messages immediately
Helps different teams, from PR to risk management, extract value quickly

Examples include:

Before and after reporting formats
Structured newsletters
Visual approaches that improve engagement and understanding

2. How to introduce risk signals into your reporting

Most reports remain reactive. This session shows how to move towards a more proactive approach to reputation management, including:

Risk alerts and risk indicators
Reputation and risk reporting frameworks
Approaches to identifying emerging issues before they escalate

You will also see what resonates most with stakeholders when these elements are introduced

3. How to move from reporting to advisory

The most important shift is not visual, it is strategic. High-performing teams are moving towards:

Narrative-driven reporting
Scenario-based insights
Outputs that guide decisions

You will also learn how AI and LLM insights

Surface patterns and narratives more efficiently
Reflect emerging stakeholder concerns
Strengthen, rather than replace, human analysis

More about our speakers

Zori Dimitrova

Head of Service Strategy & Operations, Media Intelligence
A Data Pro

With a decade of experience in the media intelligence industry, Zori Dimitrova serves as the Head of Service Strategy & Operations at A Data Pro’s Media Intelligence Desk. She acts as the essential bridge between the company’s operational teams and the client domain, ensuring that complex service requirements are met with precision and clarity. Zori specializes in the conceptualization of custom solutions, designing tailored frameworks that address the specific, often demanding, needs of global clients. Currently, her work is centered on the future development of media intelligence solutions, aligning current operational strengths with the next generation of industry innovations.

Philip Manev

Head of Client Strategy, Media Intelligence
A Data Pro

Philip understands what organisations need to do with their data. With a career built across consumer insights, advanced analytics, and reputation management for leading companies and global agencies, he brings a combination of analytical depth and strategic clarity to every client relationship. As Head of Client Strategy, he is the senior voice companies turn to when the path forward is not obvious, and they want to stay ahead in an increasingly complex information landscape.